Wine tastings are a great way to connect with your clients, teams or partners. I arrange for the wines to be shipped from top international wine merchants to each person’s home in plenty of time for the event. Virtual wine tastings are held over Zoom (or your preferred video platform), and group sizes range from 8-800. I can work with all sizes of groups and at any time of day or night to suit a global audience (additional charges apply for events after 9pm UK time).
Either two or three bottles of carefully selected wines arrive in advance of the event. At the appointed time, I will kick off the event, making sure everyone is included and there’s good energy in the group. I’ll lead a fun and informative discussion about the wines as we taste them together - but there won’t be too much wine waffle! It’s all about staying connected with people, having fun and enabling good conversations.
Potential themes include hidden gems, holiday themes (where we all get to taste the wines of a chosen country), ESG – climate friendly wines, ‘women in wine’ (all wines made by female winemakers) or anything else you’d like to explore. Instructions on chilling and preparing the wines are included and every event is tailored to you and your company, so no two events are the same.
You can choose from one of my themes or go for something more bespoke – whatever suits your budget. The cost per household is £129 (including two bottles of wine for each household) or £149 (for three bottles each) plus VAT. If you want more expensive wines, then I can fit the price to any budget. I’ve worked with all sorts of clients including Facebook, WeWork, PwC, Santander, HSBC, Paul Hastings LLP and Legal & General. I know how to get the tone and the approach right so that your senior people and clients will feel comfortable.
You can choose selection of artisan cheese and meats selected by hand to complement the wines, supplied by The Fine Cheese Co. or Murrays cheese NYC from £49 + VAT (including three cheeses, one meat, crackers, preserve and olives for each household). Larger boxes and dietary requirements can be catered for.
The next steps are really simple - please send me over some preferred dates (at least 3 weeks out for deliveries!) and we can get your event booked in!
I run corporate virtual wine tastings for the sales and business development teams at my clients – with a specific focus on securing new customers via the virtual wine events. Here’s how it works.
The sales teams at my clients send branded invitations via email to the virtual wine event in advance to their prospects (including cold prospects) and collect the RSVPs (the allure of wine tends to generate very high acceptance rates). Then my team takes over, sending the wine in advance with corporate branding and a personalised message from the host. When the event kicks off, I work hard to develop chemistry among the group and to ensure everyone is having fun while the business messages are being communicated. I always make sure that the wine theme reflects the corporate messaging my client wants to convey – whether that’s around international expansion, diversity and inclusion or innovation.
After the event, each guest receives another bottle of wine and a personalised video from me by way of reminder to reinforce the corporate messaging. The virtual events are highly scaleable and every customer I’ve delivered a new business-focused corporate virtual wine tasting for has signed up new business as a direct result of the event.
It’s never easy getting the attention of time-poor journalists – but it’s so important for your PR profile that you have those all-important media relationships to ensure maximum exposure for your brand in the media. E&W’s media relations events are the perfect forum for companies to meet and build relationships with the target journalists you’re keen to engage with. The virtual wine tasting format has proven successful time and again when working with in-house press offices and PR agencies, enabling them to reach journalists and spend time with them in a relaxed and informal setting.
So how does it work? Well, first you need to work with your press officer or PR advisers to put together a strong target list of journalists that you’d like to engage with. I’ve delivered media relations virtual wine events with mixed groups of journalists from different publications but you could also look at doing something more focused with the editorial team of a particular publication that’s super-important to your business – whatever feels right to you in terms of your business.
We’ll invite the journalists to join a Zoom call at a deadline-friendly time for them. I always think it’s a good idea to have an appropriate theme such as climate-friendly wines, wines made by female producers or seasonal wines to attract their interest. I will ensure that 2 or 3 full bottles of wine arrive at everyone’s house in advance of the event complete with instructions for chilling and serving. At the appointed hour I will lead the group (which should include the journalists, the key spokespeople from your company and your PR specialists) through the tasting, ensuring everyone is included and no one feels intimidated by ‘wine waffle’!
It’s always a good idea to build in some time for your spokespeople to engage with the journalists and deliver some of the key messages that you want the audience to take away. As ever when you’re working with the media you need to be properly media trained and you need to stay on-message and not drift off topic (however good the wines are!).
If you work in PR or media relations and you want to discuss a virtual wine tasting for your media contacts – please get in touch!
pick your experience
Where we all get to taste the wines from our favourite countries.
Enjoy some ‘climate-friendly wines’ that enable great client debate and discussion around the subject.
Explore the work of winemakers of colour from around the world.
Showcasing wines made by women from across the world.
NON & LOW
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Try some hugely exciting and innovative English wines.
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