Drinking less is no longer unusual – it’s the norm for many of us, especially at this time of year. Although, I must confess I never do Dry January as my birthday is on 16 January and champagne will always be poured - instead October is my sober month.  As of May 2025, 53% of UK adults reported enjoying a no- or low-alcohol drink in the past 12 months. The no/low market was worth an estimated £380 million at the end of 2024 and is forecast to more than double to £800 millio