No & Low

The Rise of No & Low – Why Women Are Leading the way in Lower-Alcohol Winemaking | Platinum Magazine

Drinking less is no longer unusual – it’s the norm for many of us, especially at this time of year. Although, I must confess I never do Dry January as my birthday is on 16 January and champagne will always be poured - instead October is my sober month. As of May 2025, 53% of UK adults reported enjoying a no- or low-alcohol drink in the past 12 months. The no/low market was worth an estimated £380 million at the end of 2024 and is forecast to more than double to £800 millio

Elizabeth Hawthornthwaite

Jan 214 min read

The No & Low Revolution — My Sober October Wrap-Up

My summary around No and Low is that it's a really exciting movement that’s here to stay. We all want to drink in moderation, especially as we move into the festive season, and now, finally, there are options that make that easy. It’s completely normal to order a non-alcoholic drink in a bar. No awkwardness, no side-eye. And the best part? The quality is catching up fast. I spent October tasting across the No & Low spectrum — from alcohol-liberated wines to mid-strength blend

Elizabeth Hawthornthwaite

Oct 31, 20253 min read

Yes to Options: The Real Reason the No & Low Market Is Booming

Non-alcohol drinks aren’t just for teetotallers. In fact, 78% of people buying them to drink. This market’s growing 8% each year — not because we’re saying no to wine, but because we’re saying yes to options. What are your non-alcoholic go-to drinks? Elizabeth x

Elizabeth Hawthornthwaite

Jul 27, 20251 min read

What I Now Know About Non-Alcoholic Drinks & How They’re Made…

I’ve always been intrigued about how non-alcoholic wines and drinks are made and was lucky enough to visit @joerggeiger.uk recently in Germany to find out more. ✨ 1. They can be complex and more than fruit juice. 2. They can be aged in barrels. 3. They can be made with up to 100 different ingredients. 4. They’re made with the same care and creativity a chef puts into a recipe. 5. They’re made with fruit trees up to 180 years old. 6. They’re produ

Elizabeth Hawthornthwaite

Jul 23, 20251 min read