I love a supermarket wine deal. But not all discounts are created equal!
I have my favourite supermarkets for different reasons, whether it’s discovering an unusual grape at M&S or stocking up on English sparkling wine. And yes, I’m a big fan of those 25%-off-six-bottles promotions. That’s when I buy wines I already love rather than choosing something simply because it has a yellow sticker. Here’s where I shop, what I look for and when I think it’s worth stocking up.
My supermarket favourites
- Tesco: a brilliant all-rounder, especially Finest
- M&S: the Found range and unusual grapes
- Sainsbury’s: Taste the Difference
- Waitrose: wine online, and the premium wine racks in larger shops
- Morrisons: The Best range, including an English sparkling wine I rate
- Aldi: affordable fizz
Why I don’t always pay full price
Have you noticed how some big wine brands regularly appear on offer? I rarely buy these at full price; some are promoted so often that it’s worth waiting for the next deal. Know the normal selling price before deciding it’s a bargain.
But I love 25% off six bottles
Especially the supermarket-wide promotions. That’s when I stock up on wines I already know and rate, particularly good English sparkling wine before Christmas. If it’s a bottle you’d happily buy at full price, 25% off is a lovely bonus. Do check the conditions and dates of each offer.
My golden rule
Don’t buy wine just because it’s on offer. Buy wine you love when it’s on offer, and explore the supermarket own labels too.
Next in the series: five supermarket wines under £10 I’d actually buy.
