Elizabeth & Wine

Type a wine, a place or a kind of event.

    Yes to Options: The Real Reason the No & Low Market Is Booming

    28 July 2025 · 1 min read · by Elizabeth Hawthornthwaite

    Yes to Options: The Real Reason the No & Low Market Is Booming

    Non-alcohol drinks aren’t just for teetotallers. In fact, 78% of people buying them to drink. This market’s growing 8% each year, not because we’re saying no to wine, but because we’re saying yes to options.

    Three alcohol-free drinks, including Tanqueray 0.0, Lurisin Chinotto and Lucky Saint lager

    What are your non-alcoholic go-to drinks?

    Elizabeth x

    Transcript

    Nonalcoholic drinks are on the rise, and actually seventy eight percent are drinkers who are now entering this nonalcoholic market just to have more variety. It's not about not drinking. It's that there's new people coming into this market, and it's grown by 8% year on year.

    Transcribed automatically from the speech, so a name may be misheard.